best watches for men for Fashion Aficionados

In a world obsessed with new technologies, watches are an anomaly. The first watchmaker’s guild was established in Geneva, Switzerland in 1601. Personal timepieces were the iPods of their day. Every European gentleman simply had to have them. Entire cities were built on an industry that has endured for centuries. In spite of going from the pocket to the wrist, timepieces remained more or less the same until the 1970s.
Electronic quartz watches remade the industry and bankrupted most of the major players with a cheap, new technology. Since that time, the watch industry could best be described as sclerotic. However, the lack of innovation and creativity has not hurt sales. Even in the wake of the global recession, Americans are buying watches, especially the guys. As they were at the outset, timepieces are now considered luxury items. The average man is willing to pay big bucks for
distinctive timepieces that are well made. The cheap quartz watches that changed the industry in the 70s have fallen out of fav.
Today, it is all about luxury. Why the change?
Mobile devices and laptops have made timekeeping fast and affordable. In fact, there is really no reason for the average American to own a watch. About ninety percent of us own a cell phone, which keeps time just as well as the finest Swiss timepiece. Why, then, are people still buying wristwatches? Once again, they are seen as luxury items. Not to mention the fact that watches are one of the only pieces of jewelry that even macho men can freely and unabashedly wear. Timepieces make a statement about their owners.  Few fashionable men would be caught dead without one.
In the beginning, the watch industry was highly fragmented, with hundreds and thousands of small watch shops shipping their wares across Europe. But after more than four centuries of work, the industry has become incredibly mature. In business terms, that means that there are only a few key players, which makes it much harder for new watchmakers to get their feet in the door.  These barriers to entry have prevented countless new firms from gaining a foothold in the
industry.  A small handful of new watchmakers have bucked this trend and established themselves as niche players in the luxury watch market.  One of the most successful new (or relatively so) firms is Android Watches.
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